Course Design


In response to changes in future industry trends, students trained in the Department have four important core competencies in Leadership A.C.E .: leadership, analysis, communication, and execution.


In response to changes in future industry trends, students trained by departments and departments possess four important core competencies of Leadership A.C.E. And construct the overall curriculum development strategy based on the four major knowledge axis areas of professional knowledge, market knowledge, cognitive knowledge and practical knowledge. According to the curriculum standard, professional knowledge is divided into marketing services, business information, human resources and general management, and finance and finance. Large professional academic group, in order to meet the target professional knowledge of students and meet industry needs.

  • 領導(Leadership)
  • 分析(Analysis)
  • 溝通(Communication)
  • 執行(Execution)
  • To meet industry needs and develop department-based courses, department-based courses are planned for marketing services, business information, human resources, and general management and finance courses.
  • Core competencies: research and analysis capabilities, project management capabilities, business management and diagnostic capabilities, and work management capabilities.
  • Professional foundation courses: Psychology, Production and Assignment Management, Human Resource Management and Strategic Management.
  • Professional advanced courses: organization theory, company research methods, project management, management case studies and team management.
  • Core competencies: marketing operations and planning capabilities, service management and application capabilities, and sales and integration capabilities.
  • Professional basic courses: Introduction to Business, Marketing Management and Industrial Internships.
  • Professional advanced courses: marketing research, customer relationship management, integrated marketing communications and consumer behavior.
  • Core competencies: investment judgment expertise, financial management expertise, and financial management expertise.
  • Professional Foundation Course: Financial Management.
  • Professional advanced courses: money banking, derivative financial commodities, investment science, corporate diagnostics, management accounting and cost accounting.
  • Core competencies: business management and integration capabilities, information management and application capabilities, and service and operation management capabilities.
  • Professional basic courses: production and operation management, information management, and strategic management.
  • Professional advanced courses: enterprise application software, quality management and event management.