系所特色

Features of the Department

Complete faculty structure-
Foundation laying professional and international vision

 
The faculty consists of a team of PhDs from Taiwan, the United States, Japan, Australia, New Zealand, and other renowned institutions. They have rich teaching and research achievements and a majority of them have practical experience, which helps students broaden their scope of learning and international vision. The full-time and part-time faculty work together to instruct courses every year and industry experts are invited to teach courses so as to provide a comprehensive, in-depth, and practical pedagogy.
Human Resource/General Management
Marketing Management and Service Management
Business Information/ Operation Management

Professional Course Planning

program planning

In order to enhance students’ professional competencies, the department has meticulously designed three core academic tracks—Marketing and Service, Financial Management, and International Business—in response to the evolving trends of the contemporary business environment. Additionally, specialized courses such as Business Intelligence Applications, Social Media Marketing, and Enterprise Resource Planning Systems are incorporated into the curriculum. Through the integration of these diverse academic pathways, students are afforded a broad spectrum of opportunities to pursue specialized study and to cultivate and strengthen their professional expertise.

Employment Course Planning

Employment planning

九十七學年度起成立服務行銷就業學程,並獲得職訓局補助,九十八學年擴大辦理,並獲得職訓局補助非營利事業就業學程、會計與稅務就業學程、國際商務就業學程及服務行銷就業學程等四個就業學程;九十九學年度持續獲得補助服務行銷就業學程及非營利事業管理就業學程;一百學年度則是獲得補助服務行銷就業學程與國際商務就業學程。

微型學程規劃-跨領域實做知識拓展MICRO PROGRAM

商業智慧應用

企業資源規劃(ERP)

自媒體行銷

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個案教學落實-問題解決能力提升

自99年度開始將個案教學方法納入本校教學卓越計畫之重點方向之一,期透過引進哈佛商學院行之有年的參與式個案教學法,提升商管領域教學系統化的實務經驗培養的教學課程或教材設計、跨領域人才在實務經驗上的培養,讓學生經由對企業個案的閱讀、思考、討論、辯證等過程,培養其運用資料、思考與解決問題的能力。同時增添教師新的教學引導利器,達到理論與實務並行的教學目標。
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專業證照推動-就業競爭資格認證

企業應用軟體、E-Office、專案管理、勞務師

Google AdWords國際證照、Google Analytics國際證照、商務企劃能力(TBSA)、CRM顧客關係管理師證照、國際行銷初階證照,會展人員初階證照、門市服務技術士

電腦會計專業級、企業資源規劃(ERP)、金融保險證照(金融市場常識與職業道德)、信託授信、人身保險、中小企業內控

S EG、跨境電商分析師(阿里巴巴)、電子商務分析師、電子商務規劃師、雲端技術與網路服務認證、Access、Photoshop

人力資源/一般管理
行銷服務
財務金融
商業智慧創新與創業
人力資源/一般管理
行銷服務
財務金融
商業智慧創新與創業
人力資源/一般管理
行銷服務
財務金融
商業智慧創新與創業