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Curriculum Design

In response to changes in future industry trends, the department intends to equip graduating students with four important core competencies: Leadership, Analysis, Communication, which is known as Leadership A.C.E. Professional knowledge, market knowledge, cognitive knowledge, and practical knowledge are strategically used to construct the overall curriculum development strategy. According to the curriculum standard, professional knowledge is divided into marketing services, business information, human resources, general management, and finance and banking majors to equip students with target professional knowledge and to meet industry needs.

The department’s curriculum corresponds to development goals in an effort to develop students’ basic professional qualities and core competencies, and to provide students with a variety of curriculum choices. The curriculum is planned according to the following figure:
SMEs Transformation and Professional Management Talents Development
Positioning 3I Innovation, Information, International Vision
Core Competence 
Bachelor’s Program: independent thinking, professionalism, international mobility, information processing ability, cooperative ability, practical ability
Master’s Program: innovative ability, professionalism, international mobility, independent research ability, information integration ability, practical ability
Master’s In-service Program: innovative ability, professionalism, international vision, knowledge management ability, integration ability, leadership
Five Core Domain Knowledge 
Practical Knowledge: industry-university cooperation, license courses, internship, employment, preparatory courses, hands-on competition
Social Knowledge: general education courses, corporate ethic courses, student associations’ activities life, service education 
Market Knowledge: special topics on industrial practice, case studies, corporate visits, co-instruction by professional faculty and industry experts, CEO forum
Cross-domain Knowledge: cross-department courses: International Business Course, cross-domain courses: Business Wisdom Application, cross-domain courses: Enterprise Resource Planning (ERP), cross-domain courses: We Media Marketing, professional courses: Marketing and Planning Course, professional courses: financial courses
Professional Knowledge: Basic Courses on Five Professional Managerial Areas:
General Management (including organization, personnel), Marketing Services,
Financial, Business Information
In line with industrial needs and the development of the departmental curriculum, the department's curriculum is planned as Marketing Service, Business Information, Human Resources and General Management, and Finance and Banking majors. A brief introduction of each major is described as follows:
I. Human Resources / General Management Major:
 (1) Core competencies: research and analytical abilities, project management abilities, business management and diagnostic abilities, and operational management abilities.
 (2) Professional basic courses: Psychology, Production and Operation Management, Human Resource Management, and Strategic Management.
 (3) Professional advanced courses: Organizational Theory, Corporate Research Methods, Project Management, Management Case Studies, and Team Management.
II. Marketing Service Major:
 (1) Core competencies: marketing operations and planning abilities, service management and application abilities, and sales and integration abilities.
 (2) Professional basic courses: Enterprise Overview, Marketing Management, and Internship.
 (3) Professional advanced courses: Marketing Research, Customer Relationship Management, Integrated Marketing Communication, and Consumer Behavior.
III. Finance Major:
 (1) Core Competencies: professional ability in investment judgment, financial management, and banking management.
 (2) Professional basic courses: Financial management.
 (3) Professional advanced courses: Currency Banking, Derivative Financial Products, Investment Studies, Corporate Diagnosis, Management Accounting, and Cost Accounting.
IV. Business Information Major:
 (1) Core competencies: operational management and integration abilities, information management and application abilities, and service and operations management abilities.
 (2) Professional basic courses: Production and Operation Management, Information Management, and Strategy Management.
 (3) Professional advanced courses: Enterprise Application Software, Quality Management, and Event Management.